Strategic Navigation for established companies & new ventures
Astrolabe Partners assists clients through the planning, development and execution of key strategic and tactical initiatives.
INNOVATE: discover | evaluate
How can you commercialize a new technology? What are the best options for entering new markets? How else can you monetize existing assets and capabilities?
learn more...DEVELOP: define | test | refine
What market segments should you pursue? What functionality and offering package is needed to “win”? What go-to-market strategies should you employ?
learn more...EXECUTE: optimize | manage
What are the right goals for pilot and expansion phases? What key assumptions and metrics are most important? What organizational resources are critical to success?
learn more...
INNOVATE: discover | evaluate
in·no·vate
’i-nə-,vāt
verb:
to introduce something new or do something in a new way; to make changes in something established, especially by inventing or beginning to apply new methods, ideas, or products.
synonyms:
begin, bring forward, establish, found, initiate, invent, institute, introduce, launch, pioneer, plan, set up, usher in
’i-nə-,vāt
verb:
to introduce something new or do something in a new way; to make changes in something established, especially by inventing or beginning to apply new methods, ideas, or products.
synonyms:
begin, bring forward, establish, found, initiate, invent, institute, introduce, launch, pioneer, plan, set up, usher in
We can help through advisory, consulting and hands-on management roles:
evaluate
- evaluate new market opportunities for existing products & technology- assess the relative attractiveness of applications and market segments
- examine sources of competition and other potential barriers to entry
- prioritize markets based on size, competition, cost, risks and feasibility
DEVELOP: define | test | refine
de•vel•op
di-‘vel-əp, dē-
verb:
to cause something to become more advanced; to produce by deliberate effort over time; to make suitable for commercial purposes; to go through a process of growth, differentiation, or evolution by successive changes
synonyms:
actualize, advance, build up, commercialize, evolve, improve, materialize, perfect, progress, realize, refine
di-‘vel-əp, dē-
verb:
to cause something to become more advanced; to produce by deliberate effort over time; to make suitable for commercial purposes; to go through a process of growth, differentiation, or evolution by successive changes
synonyms:
actualize, advance, build up, commercialize, evolve, improve, materialize, perfect, progress, realize, refine
Developing a successful new product or entering new markets require clearly defined objectives, careful testing of hypotheses and careful refinement.
We can help through advisory, consulting and hands-on management roles:
We can help through advisory, consulting and hands-on management roles:
test & refine
- get feedback: the offering, customer motivation and the buying process- develop a uniquely compelling and competitive positioning platform
- develop sound business models and channel strategies for each market
- distill key learning to improve business plans and resource requirements
EXECUTE: optimize | manage
ex•e•cute
’ek-si-,kyüt
verb:
to carry out fully or accomplish; to put completely into effect; to do what is required; to produce or perform in accordance with a plan or design; to perform properly or skillfully.
synonyms:
accomplish, achieve, apply, bring about, complete, consummate, deliver, effectuate, finish, fulfill, implement
’ek-si-,kyüt
verb:
to carry out fully or accomplish; to put completely into effect; to do what is required; to produce or perform in accordance with a plan or design; to perform properly or skillfully.
synonyms:
accomplish, achieve, apply, bring about, complete, consummate, deliver, effectuate, finish, fulfill, implement
It all comes down to execution – putting plans into action, learning from your customers, and responding accordingly.
We can help through advisory, consulting and hands-on management roles:
We can help through advisory, consulting and hands-on management roles:
optimize
- get in-market sales experience to help design the right organization- develop and refine your go-to-market strategy and sales process
- refine your product’s key selling points and your brand positioning
- validate and articulate clear marketing and channel strategies
manage
- set clear plans and goals for beta testing, pilots and market expansion- add interim team members for flexible bench strength
- manage complex projects with smaller headcount
- cultivate channel and partner relationships